Data Protection Statement

1. An overview of data protection

General information
The following information will provide you with an easy to navigate overview of what will happen with your
personal data when you visit this website. The term “personal data” comprises all data that can be used to
personally identify you. For detailed information about the subject matter of data protection, please consult
our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website
Who is the responsible party for the recording of data on this website (i.e. the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is available
under section “Information Required by Law” on this website.

How do we record your data?
We collect your data as a result of your sharing of your data with us. This may, for instance be information
you enter into our contact form.
Other data shall be recorded by our IT systems automatically or after you consent to its recording during
your website visit. This data comprises primarily technical information (e.g. web browser, operating system
or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?
A portion of the information is generated to guarantee the error free provision of the website. Other data
may be used to analyse your user patterns.

What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients and purposes of your archived
personal data at any time without having to pay a fee for such disclosures. You also have the right to demand
that your data are rectified or eradicated. If you have consented to data processing, you have the option to
revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to
demand that the processing of your data be restricted under certain circumstances. Furthermore, you have
the right to log a complaint with the competent supervising agency.
Please do not hesitate to contact us at any time under the address disclosed in section “Information Required
by Law” on this website if you have questions about this or any other data protection related issues.

2. Hosting and Content Delivery Networks (CDN)

External Hosting
This website is hosted by an external service provider (host). Personal data collected on this website are
stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests,
metadata and communications, contract information, contact information, names, web page access, and
other data generated through a web site.
The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6
para. 1 lit. b GDPR) and in the interest of secure, fast and efficient provision of our online services by a
professional provider (Art. 6 para. 1 lit. f GDPR).
Our host will only process your data to the extent necessary to fulfil its performance obligations and to
follow our instructions with respect to such data.

Execution of a contract data processing agreement
In order to guarantee processing in compliance with data protection regulations, we have concluded an
order processing contract with our host.

3. General information and mandatory information

Data protection
The operators of this website and its pages take the protection of your personal data very seriously. Hence,
we handle your personal data as confidential information and in compliance with the statutory data
protection regulations and this Data Protection Declaration.
Whenever you use this website, a variety of personal information will be collected. Personal data comprises
data that can be used to personally identify you. This Data Protection Declaration explains which data we
collect as well as the purposes we use this data for. It also explains how, and for which purpose the
information is collected.
We herewith advise you that the transmission of data via the Internet (i.e. through e-mail communications)
may be prone to security gaps. It is not possible to completely protect data against third party access.
Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is:

Picard GmbH
Rottsiepen 15
D-42349 Wuppertal
Phone: +49 (0202) 24754-0
E-mail: datenschutz@picard-hammer.de

The controller is the natural person or legal entity that single-handedly or jointly with others makes
decisions as to the purposes of and resources for the processing of personal data (e.g. names, e-mail
addresses, etc.).

Designation of a data protection officer as mandated by law
We have appointed a data protection officer for our company.

bits + bytes it-solutions GmbH & Co. KG
Hommeswiese 136
57258 Freudenberg
Phone: 0700 - 20 30 10 30
E-mail: datenschutz@bits-bytes.de

Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also
revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an
informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that
occurred prior to your revocation.
Right to object to the collection of data in special cases; right to object to direct
advertising (Art. 21 GDPR)
IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6 SECT. 1 LIT. E OR F GDPR, YOU
HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED
ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING
BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF
DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN
OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS
(OBJECTION PURSUANT TO ART. 21 SECT. 1 GDPR).
IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING,
YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR AFFECTED
PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR
PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21 SECT. 2 GDPR).

Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory
agency, in particular in the member state where they usually maintain their domicile, place of work or at the
place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other
administrative or court proceedings available as legal recourses.

Right to data portability
You have the right to demand that we hand over any data we automatically process on the basis of your
consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine
readable format. If you should demand the direct transfer of the data to another controller, this will be done
only if it is technically feasible.

SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential content, such as purchase orders or
inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption
programme. You can recognise an encrypted connection by checking whether the address line of the
browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Information about, rectification and eradication of data
Within the scope of the applicable statutory provisions, you have the right to at any time demand
information about your archived personal data, their source and recipients as well as the purpose of the
processing of your data. You may also have a right to have your data rectified or eradicated. If you have
questions about this subject matter or any other questions about personal data, please do not hesitate to
contact us at any time at the address provided in section “Information Required by Law.”

Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal data is
concerned. To do so, you may contact us at any time at the address provided in section “Information
Required by Law.” The right to demand restriction of processing applies in the following cases:

  • In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
  • If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
  • If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
  • If you have raised an objection pursuant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving –
may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to
protect the rights of other natural persons or legal entities or for important public interest reasons cited by
the European Union or a member state of the EU.

4. Recording of data on this website

Cookies
Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not
cause any damage to your device. They are either stored temporarily for the duration of a session (session
cookies) or they are permanently archived on your device (permanent cookies). Session cookies are
automatically deleted once you terminate your visit. Permanent cookies remain archived on your device
until you actively delete them or they are automatically eradicated by your web browser.
In some cases it is possible that third party cookies are stored on your device once you enter our site (third
party cookies). These cookies enable you or us to take advantage of certain services offered by the third
party (e.g. cookies for the processing of payment services).
Cookies have a variety of functions. Many cookies are technically essential since certain website functions
would not work in the absence of the cookies (e.g. the shopping cart function or the display of videos). The
purpose of other cookies may be the analysis of user patterns or the display of promotional messages.
Cookies, which are required for the performance of electronic communication transactions (required
cookies) or for the provision of certain functions you want to use (functional cookies, e.g. for the shopping
cart function) or those that are necessary for the optimization of the website (e.g. cookies that provide
measurable insights into the web audience), shall be stored on the basis of Art. 6 Sect. 1 lit. f GDPR, unless a
different legal basis is cited. The operator of the website has a legitimate interest in the storage of cookies to
ensure the technically error free and optimized provision of the operator’s services. If your consent to the
storage of the cookies has been requested, the respective cookies are stored exclusively on the basis of the
consent obtained (Art. 6 Sect. 1 lit. a GDPR); this consent may be revoked at any time.
You have the option to set up your browser in such a manner that you will be notified any time cookies are
placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of
cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies
when the browser closes. If cookies are deactivated, the functions of this website may be limited.
In the event that third party cookies are used or if cookies are used for analytical purposes, we will
separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.

Server log files
The provider of this website and its pages automatically collects and stores information in so-called server
log files, which your browser communicates to us automatically. The information comprises:

  • The type and version of browser used
  • The used operating system
  • Referrer URL
  • The hostname of the accessing computer
  • The time of the server inquiry
  • The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate
interest in the technically error free depiction and the optimization of the operator’s website. In order to
achieve this, server log files must be recorded.

Contact form
If you submit inquiries to us via our contact form, the information provided in the contact form as well as any
contact information provided therein will be stored by us in order to handle your inquiry and in the event
that we have further questions. We will not share this information without your consent.
The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution
of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is
based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 Para. 1 lit.
f GDPR) or on your agreement (Art. 6 Para. 1 lit. a GDPR) if this has been requested.
The information you have entered into the contact form shall remain with us until you ask us to eradicate the
data, revoke your consent to the archiving of data or if the purpose for which the information is being
archived no longer exists (e.g. after we have concluded our response to your inquiry). This shall be without
prejudice to any mandatory legal provisions – in particular retention periods.

Request by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name,
request) will be stored and processed by us for the purpose of processing your request. We do not pass these
data on without your consent.
These data are processed on the basis of Art. 6 Sect. 1 lit. b GDPR if your inquiry is related to the fulfillment
of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are
processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6
Sect. 1 lit. f GDPR) or on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR) if it has been obtained.
The data sent by you to us via contact requests remain with us until you request us to delete, revoke your
consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request).
Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

5. Analysis tools and advertising

Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called cookies. Cookies are text files, which are stored on your computer and that
enable an analysis of the use of the website by users. The information generated by cookies on your use of
this website is usually transferred to a Google server in the United States, where it is stored.
The storage of Google Analytics cookies and the utilization of this analysis tool are based on Art. 6 Sect. 1 lit.
f GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize
both, the services offered online and the operator’s advertising activities. If a corresponding agreement has
been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the
basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

IP anonymization
On this website, we have activated the IP anonymization function. As a result, your IP address will be
abbreviated by Google within the member states of the European Union or in other states that have ratified
the Convention on the European Economic Area prior to its transmission to the United States. The full IP
address will be transmitted to one of Google’s servers in the United States and abbreviated there only in
exceptional cases. On behalf of the operator of this website, Google shall use this information to analyse
your use of this website to generate reports on website activities and to render other services to the
operator of this website that are related to the use of the website and the Internet. The IP address
transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in
Google’s possession.

Browser plug-in
You do have the option to prevent the archiving of cookies by making pertinent changes to the settings of
your browser software. However, we have to point out that in this case you may not be able to use all of the
functions of this website to their fullest extent. Moreover, you have the option prevent the recording of the
data generated by the cookie and affiliated with your use of the website (including your IP address) by
Google as well as the processing of this data by Google by downloading and installing the browser plug-in
available under the following link:
tools.google.com/dlpage/gaoptout.

Objection to the recording of data
You have the option to prevent the recording of your data by Google Analytics by clicking on the following
link. This will result in the placement of an opt out cookie, which prevents the recording of your data during
future visits to this website:

Google Analytics deactivation.
For more information about the handling of user data by Google Analytics, please consult Google’s Data
Privacy Declaration at:
support.google.com/analytics/answer/6004245.
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent
provisions of the German data protection agencies to the fullest when using Google Analytics.

Demographic parameters provided by Google Analytics
This website uses the function “demographic parameters” provided by Google Analytics. It makes it possible
to generate reports providing information on the age, gender and interests of website visitors. The sources
of this information are interest-related advertising by Google as well as visitor data obtained from third
party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this
function at any time by making pertinent settings changes for advertising in your Google account or you can
generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the
recording of data”.

Archiving period
Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g.
DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 50 month. For details
please click the following link:
support.google.com/analytics/answer/7667196

6. Plug-ins and Tools
YouTube with expanded data protection integration
Our website embeds videos of the website YouTube. The website operator is Google Ireland Limited
(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in the expanded data protection mode. According to YouTube, this mode ensures that
YouTube does not store any information about visitors to this website before they watch the video.
Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled
out as a result of the expanded data protection mode. For instance, regardless of whether you are watching a
video, YouTube will always establish a connection with the Google DoubleClick network.
As soon as you start to play a YouTube video on this website, a connection to YouTube’s servers will be
established. As a result, the YouTube server will be notified, which of our pages you have visited. If you are
logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your
browsing patterns to your personal profile. You have the option to prevent this by logging out of your
YouTube account.
Furthermore, after you have started to play a video, YouTube will be able to place various cookies on your
device. With the assistance of these cookies, YouTube will be able to obtain information about our website's
visitors. Among other things, this information will be used to generate video statistics with the aim of
improving the user friendliness of the site and to prevent attempts to commit fraud. These cookies will stay
on your device until you delete them.
Under certain circumstances, additional data processing transactions may be triggered after you have
started to play a YouTube video, which are beyond our control.
The use of YouTube is based on our interest in presenting our online content in an appealing manner.
Pursuant to Art. 6 Sect. 1 lit. f GDPR, this is a legitimate interest. If a corresponding agreement has been
requested, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can
be revoked at any time.
For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy
under:
policies.google.com/privacy.

7. eCommerce and payment service providers

Processing of data (customer and contract data)
We collect, process and use personal data only to the extent necessary for the establishment, content
organization or change of the legal relationship (data inventory). These actions are taken on the basis of Art.
6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual
actions. We collect, process and use personal data concerning the use of this website (usage data) only to the
extent that this is necessary to make it possible for users to utilize the services and to bill for them.
The collected customer data shall be eradicated upon completion of the order or the termination of the
business relationship. This shall be without prejudice to any statutory retention mandates.

8. Custom Services

Job Applications
We offer website visitors the opportunity to submit job applications to us (e.g. via e-mail, via postal services
on by submitting the online job application form). Below, we will brief you on the scope, purpose and use of
the personal data collected from you in conjunction with the application process. We assure you that the
collection, processing and use of your data will occur in compliance with the applicable data privacy rights
and all other statutory provisions and that your data will always be treated as strictly confidential.
Scope and purpose of the collection of data
If you submit a job application to us, we will process any affiliated personal data (e.g. contact and
communications data, application documents, notes taken during job interviews, etc.), if they are required to
make a decision concerning the establishment or an employment relationship. The legal grounds for the
aforementioned are § 26 New GDPR according to German Law (Negotiation of an Employment
Relationship), Art. 6 Sect. 1 lit. b GDPR (General Contract Negotiations) and – provided you have given us
your consent – Art. 6 Sect. 1 lit. a GDPR. You may revoke any consent given at any time. Within our company,
your personal data will only be shared with individuals who are involved in the processing of your job
application.
If your job application should result in your recruitment, the data you have submitted will be archived on the
grounds of § 26 New GDPR and Art. 6 Sect. 1 lit. b GDPR for the purpose of implementing the employment
relationship in our data processing system.

Data Archiving Period
If we are unable to make you a job offer or you reject a job offer or withdraw your application, we reserve the
right to retain the data you have submitted on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR)
for up to 6 months from the end of the application procedure (rejection or withdrawal of the application).
Afterwards the data will be deleted, and the physical application documents will be destroyed. The storage
serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required
after the expiry of the 6-month period (e.g. due to an impending or pending legal dispute), deletion will only
take place when the purpose for further storage no longer applies.
Longer storage may also take place if you have given your agreement (Article 6 (1) (a) GDPR) or if statutory
data retention requirements preclude the deletion.

9. Our social media appearances

Data processing through social networks
We maintain publicly available profiles in social networks. The individual social networks we use can be
found below.
Social networks such as Facebook, Google+ etc. can generally analyse your user behaviour comprehensively
if you visit their website or a website with integrated social media content (e.g. like buttons or banner ads).
When you visit our social media pages, numerous data protection-relevant processing operations are
triggered. In detail:
If you are logged in to your social media account and visit our social media page, the operator of the social
media portal can assign this visit to your user account. Under certain circumstances, your personal data may
also be recorded if you are not logged in or do not have an account with the respective social media portal. In
this case, this data is collected, for example, via cookies stored on your device or by recording your IP
address.
Using the data collected in this way, the operators of the social media portals can create user profiles in
which their preferences and interests are stored. This way you can see interest-based advertising inside and
outside of your social media presence. If you have an account with the social network, interest-based
advertising can be displayed on any device you are logged in to or have logged in to.
Please also note that we cannot retrace all processing operations on the social media portals. Depending on
the provider, additional processing operations may therefore be carried out by the operators of the social
media portals. Details can be found in the terms of use and privacy policy of the respective social media
portals.

Legal basis
Our social media appearances should ensure the widest possible presence on the Internet. This is a
legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social
networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g.
consent within the meaning of Art. 6 (1) (a) GDPR).
Responsibility and assertion of rights
If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media
platform, are responsible for the data processing operations triggered during this visit. You can in principle
protect your rights (information, correction, deletion, limitation of processing, data portability and
complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g. Facebook).
Please note that despite the shared responsibility with the social media portal operators, we do not have full
influence on the data processing operations of the social media portals. Our options are determined by the
company policy of the respective provider.

Storage time
The data collected directly from us via the social media presence will be deleted from our systems as soon as
the purpose for their storage lapses, you ask us to delete it, you revoke your consent to the storage or the
purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory
statutory provisions - in particular, retention periods - remain unaffected.
We have no control over the storage duration of your data that are stored by the social network operators
for their own purposes. For details, please contact the social network operators directly (e.g. in their privacy
policy, see below).

Individual social networks
Facebook
We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal
Square, Dublin 2, Ireland. According to Facebook’s statement the collected data will also be transferred to
the USA and to other third party countries.
We have signed an agreement with Facebook on shared responsibility for the processing of data (Controller
Addendum). This agreement determines which data processing operations we or Facebook are responsible
for when you visit our Facebook Fanpage. This agreement can be viewed at the following link:
www.facebook.com/legal/terms/page_controller_addendum.
You can customise your advertising settings independently in your user account. Click on the following
link and log in:
www.facebook.com/settings.
Details can be found in the Facebook privacy policy:
www.facebook.com/about/privacy/.

Instagram
We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025,
USA. For details on how they handle your personal information, see the Instagram Privacy Policy:
https://help.instagram.com/519522125107875.

XING
We have a profile on XING. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
Details on their handling of your personal data can be found in the XING Privacy Policy:
https://privacy.xing.com/de/datenschutzerklaerung.

LinkedIn
We have a LinkedIn profile. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton
Place, Dublin 2, Ireland. LinkedIn is certified under the EU-US Privacy Shield. LinkedIn uses advertising
cookies.
If you want to disable LinkedIn advertising cookies, please use the following link:
www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
For details on how they handle your personal information, please refer to LinkedIn's privacy policy:
https://www.linkedin.com/legal/privacy-policy.

29/4/2020