The History of PICARD GmbH – Hammer Tradition Since 1857
1857 – Founded in Wuppertal-Cronenberg
Johann Hermann Picard establishes the company in a traditional Bergisch-style blacksmith’s workshop. Even then, tools for blacksmiths, plumbers and locksmiths were produced – including hammers and metal shears. Today, this product range remains at the core of our manufacturing.
1910 – Embracing Technological Progress
The founder’s son, also Johann Hermann Picard, takes over and introduces steam, gas and electricity as energy sources. This marks the transition from manual to drop forging and machine processing – aligning the company with industrial advancements.
1922 – Craftsmanship Excellence
By the 1920s, 20 specialists under the leadership of the second and third generations are producing high-quality tools that are already in high demand among tradespeople across Germany.
1957 – 100 Years of PICARD
The third and fourth generations celebrate the company’s centenary. The fusion of modern technology and traditional craftsmanship becomes the foundation of the PICARD guarantee: uncompromising quality tools.
2007 – Modern Manufacturing in Cronenberg
Nearly 150 years on, PICARD remains family-owned. While production methods and management have modernised, our commitment to quality remains unchanged. At the Rottsiepen site in Wuppertal-Cronenberg, our production and administration facilities continue to grow – nestled in the scenic Bergisch landscape.
2017 – Strategic Realignment under Halder
Joh. Hermann Picard GmbH & Co. KG and its subsidiary Ruthe Hammerfabrik GmbH & Co. KG are acquired by Erwin Halder KG. Both brands merge into the newly founded PICARD GmbH. Production in Wuppertal-Cronenberg continues and expands. The combined product range of Halder, PICARD and RUTHE now covers the full spectrum of professional striking tools.
2024 – PICARD Today: Brand Relaunch and Future Vision
In 2024, PICARD underwent a comprehensive brand relaunch, redefining the values that have guided us since 1857. Today, PICARD is more than a name on premium tools – we are a trusted partner to tradespeople, a daily companion and a specialist who listens and understands.
Our new brand identity puts people first. With a clear focus on durability, individuality, ergonomic design and empathy for the trades, we create tools that not only work – they inspire. Whether carpenter, roofer or DIY enthusiast – with PICARD in hand, you’re always one step ahead.
By combining traditional forging expertise with state-of-the-art manufacturing and a deep understanding of our customers’ needs, PICARD has become a brand with true character. Our tools reflect trust, precision and genuine craftsmanship – every single day.
PICARD – More than a tool. A part of you.
